Website Design & Development
The Website Planning Process
- Client Interview:
We listen to you and learn everything we need to know to help you with your online strategy.
- Your Goals:
What do you hope to achieve with your business (short term & long term) and how does your online strategy
factor into those goals?
- Competitive Analysis:
Once we understand your business, we research what your competitors are doing to promote and market their business. This step is
important in determining what needs to be done to effectively implement an online strategy for your business.
How do you want the information to be structured on your website. Keep in mind it should be structured so that the messaging
is clear and concise for the visitor.
Does your website need interactive forms, e-commerce, or social media platforms? The technical features will depend on
the purpose of your site.
Created before the site is built, to make sure your website is properly structured. We will make sure the information
architecture of your site is easy to navigate, has clear and concise messaging, and the right amount of calls-to-action for optimal customer conversion.
What do you want your site to look like? This will represent the personality of your website. The theme (color, images, overall design)
of your website will depend on your personality and how you want your business presented online.
- Functionality & Visual Appeal:
When designing a website, you always have to keep in mind your target audience. A website with great functionality and visual appeal
engages visitors to stay longer, reflects a professional image of your company and brand, and increases the amount of traffic to your site.
Coding the site
Hypertext Markup Language (HTML) is the code used to structure web pages. HTML5 is the newest specification for HTML.
HTML5 introduces many features that enable your website to have great functionality, speed and performance.
Cascading Style Sheets (CSS) is a style sheet language used to style web pages written in HTML. CSS gives a website its look
and formatting. For example, font, font-size, color, border, margins, are some CSS selectors.
can be used for popup windows, dropdown menus, calendars, image sliders, form validators, tabbed content area, and much more.
Hypertext Preprocessor (PHP) is an HTML-embedded scripting language. PHP is a server-side scripting language that
helps web designers build dynamic websites. For example, Wordpress, a content management system, is written in PHP. Web designers
use PHP to build custom forms, photo galleries, graphs and charts, e-commerce, mailing lists, dynamic website templates, database driven
websites, and much more.
Why You Need A Website
Every small business owner needs to have a website, at the very least a basic website.
As I've explained in other parts of this website, there are so many people now searching the
internet for local products and services, making it a must to have some sort of basic, functional, user-friendly website
that expands your business's ability to take advantage of Local SEO.
Get a basic, appealing, user-friendly website built for as little as $500. Better Business
Listing can build you a simple website, and build it for local SEO. The
price of the website is going to depend on the complexity and size of the website. Better Business Listing's
focus right now is to help the smaller business owner get a website going and perform Local SEO on that site so it can
bring in customers. The cost of $500 covers a basic website of up to five pages, which in most cases is all the
small business owner really needs.
Having a Google business listing plus a website gives you, the small business owner, greater opportunities for Local
SEO. Now that Google has a blended algorithm for search–they used to have one algorithm for organic
search results (websites) and another for local results (business listing)–where local search results are blended with organic
results, it's that much more important now for small business owner's to have a website. And it doesn't have
to be some fancy, huge website. All you need is a simple website that is formatted correctly for search engine
optimization and you're on your way to driving more customers to your local business.