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Google Business Listing

Top Benefits of a Google Business Listing

  1. Exposure in Google:
    Google is the number one search engine. Getting ranked on the first page for a Google keyword search related to your business will increase your online customer opportunities.
  2. Reviews:
    Reviews on your Google Business Listing will dramatically increase your ranking. Google has been puttinga heavy emphasis on reviews when it comes to rankings. It's nice to have reviews on your website for potential customers to see, but having reviews on your business listing will increase your business's chances of being ranked on the first page of search results. Plus, Google allows the business owner to respond to reviews. Not to mention, Business Listings with reviews immediately stand out in search results.
  3. Marketing & Branding:
    By having a Google Business Listing along with a website (and possibly other marketing channels), your business has an opportunity to send consistent, clear, professional messaging to potential customers, which helps build your business's brand.
  4. Business Listings are Prominent:
    Even though Google has blended local (Google Places or Business Listings) results with organic (websites) results, Business Listings are prominently displayed in the search results. Each listing will be highlighted with an alphabetically lettered pincushion which is also displayed on the map to the right.
  5. Smart Phones:
    Potential customers can search for your business from their smart phone in Google Places. Underneath each Business Listing, the business's phone number is displayed. All the potential customer has to do is click on the phone number and their smart phone dials the number. You do not want to miss out on such a great opportunity that makes it so easy for potential customers to contact your business.
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Optimizing Your Google Business Listing