Social Media Popular Platforms
Facebook is the most popular social media platform by far. Facebook allows a business to create their own page, which allows businesses to post articles, updates, offers, specials, new products and services, etc.
Incorporating the many different facebook social plugins in your website will give your website more exposure and will help bring people to your site.
- Like Button:
"The Like button lets a user share your content with friends on Facebook. When the user clicks the Like button on your site, a story appears in the user's friends' News Feed with a link back to your website." —Facebook
- Send Button:
"The Send Button allows users to easily send content to their friends. People will have the option to send your URL in a message to their Facebook friends, to the group wall of one of their Facebook groups, and as
an email to any email address. While the Like Button allows users to share content with all of their friends, the Send Button allows them to send a private message to just a few friends." —Facebook
- Like Box:
"The Like Box is a social plugin (as seen to the right of this text) that enables Facebook Page owners to attract and gain Likes from their own website. The Like Box enables users to: See how many users already like this Page, and which of their friends like it too;
Read recent posts from the Page; Like the Page with one click, without needing to visit the Page." —Facebook
YouTube is a video-sharing website. It uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content. In November 2006, YouTube, LLC was bought by Google for $1.65 billion, and now operates as a subsidiary of Google.
YouTube is the second largest search engine, so it can be useful in further optimization of a website or business listing.
By making a video, you will make yourself stand out from your competition. It also offers you more ways to perform SEO for your business. Not to mention, if the video goes viral, you will have all sorts of exposure for your business. Plus, video
can keep people on your website longer.
Twitter is an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets". Twitter is an extremely popular social network, with over 500 million active users as of 2012.
It's a great tool for getting feedback from your customers. It's also a great tool for sending out promotions, like sales, specials, contests, etc.
It is a social networking site for people with professional occupations. With over 150 million members, LinkedIn is the largest professional online network. According to Wikipedia, as of the date of this writing (7/18/12), LinkIn's membership grows by approximately two members every second.
The site allows members to build a business contacts network. Having a company profile on LinkedIn will help your business build credibility and trust amongst other professionals, who also happen to be consumers. Because LinkedIn has great authority in Google and because your website links can be given
unique anchor text, LinkedIn offers some really good opportunities for SEO.
Google launched Google Plus in 2011. As of June 2012 it has a total of 250 million active registered users. Google Plus still has a ways to go in respect to the popularity of Faceboo, but
the size of Google's search engine and all of the services that a Google account offers makes it something to pay attention to.
Google is just plain huge. The reason why we sell optimized Google Business Listings is because Google is the largest and most widely used search engine by far.
Not only that but Google has also merged Google business listings from Google Places to a Google Plus account. Google has done this to make beef of their social media platform in competition with facebook.
A Google Plus account is a no-brainer for small businesses that want to utilized social media as part of their local internet marketing strategy.
A blog is a communication or information website/webpage where there are posts typically displayed in order of the most recent post appearing first. There are many different types of blogs, but for small businesses it's basically a way to provide vsitors and consumers with
fresh and relevant information. A blog can be set up to allow visitors to leave comments, making a website interactive and providing it with a form of social networking. WordPress is the most popular content management system for blogging.
Blogs are huge for search engine optimization, because they offer the search engines new content to index. Once a blog is posted, the new content gets indexed by the search eninges within minutes.
Writing a good blog can also help a business get backlinks to their site from other website owners that find the information interesting and useful. Backlinks can play a big role in how well your website ranks for certain keywords. More and more businesses are
including a blog on their site because of the many benefits (i.e. helps with SEO, interaction with vistors builds a social network, educate and inform visitors) it provides.