Website Design & Development

The Website Planning Process

Information Gathering

Client Interview:
We listen to you and learn everything we need to know to help you with your online strategy.
Your Goals:
What do you hope to achieve with your business (short term & long term) and how does your online strategy factor into those goals?
Competitive Analysis:
Once we understand your business, we research what your competitors are doing to promote and market their business. This step is important in determining what needs to be done to effectively implement an online strategy for your business.

Planning

Architecture:
How do you want the information to be structured on your website. Keep in mind it should be structured so that the messaging is clear and concise for the visitor.
Function:
Does your website need interactive forms, e-commerce, or social media platforms? The technical features will depend on the purpose of your site.
Sitemap:
Created before the site is built, to make sure your website is properly structured. We will make sure the information architecture of your site is easy to navigate, has clear and concise messaging, and the right amount of calls-to-action for optimal customer conversion.

Design

Theme:
What do you want your site to look like? This will represent the personality of your website. The theme (color, images, overall design) of your website will depend on your personality and how you want your business presented online.
Functionality & Visual Appeal:
When designing a website, you always have to keep in mind your target audience. A website with great functionality and visual appeal engages visitors to stay longer, reflects a professional image of your company and brand, and increases the amount of traffic to your site.

Website Development

Coding the site

HTML5:
Hypertext Markup Language (HTML) is the code used to structure web pages. HTML5 is the newest specification for HTML. HTML5 introduces many features that enable your website to have great functionality, speed and performance.

CSS3:
Cascading Style Sheets (CSS) is a style sheet language used to style web pages written in HTML. CSS gives a website its look and formatting. For example, font, font-size, color, border, margins, are some CSS selectors.

JavaScript:
JavaScript is the most popular scripting language on the internet and is supported by all the major browsers (Firefox, Internet Explorer, Chrome, Safari, and Opera). It is most commonly used as a client-side (web browser) scripting language. JavaScript can be used for popup windows, dropdown menus, calendars, image sliders, form validators, tabbed content area, and much more.

PHP:
Hypertext Preprocessor (PHP) is an HTML-embedded scripting language. PHP is a server-side scripting language that helps web designers build dynamic websites. For example, Wordpress, a content management system, is written in PHP. Web designers use PHP to build custom forms, photo galleries, graphs and charts, e-commerce, mailing lists, dynamic website templates, database driven websites, and much more.

Why You Need A Website

Every small business owner needs to have a website, at the very least a basic website. As I've explained in other parts of this website, there are so many people now searching the internet for local products and services, making it a must to have some sort of basic, functional, user-friendly website that expands your business's ability to take advantage of Local SEO.

Get a basic, appealing, user-friendly website built for as little as $500. Better Business Listing can build you a simple website, and build it for local SEO. The price of the website is going to depend on the complexity and size of the website. Better Business Listing's focus right now is to help the smaller business owner get a website going and perform Local SEO on that site so it can bring in customers. The cost of $500 covers a basic website of up to five pages, which in most cases is all the small business owner really needs.

Having a Google business listing plus a website gives you, the small business owner, greater opportunities for Local SEO. Now that Google has a blended algorithm for search–they used to have one algorithm for organic search results (websites) and another for local results (business listing)–where local search results are blended with organic results, it's that much more important now for small business owner's to have a website. And it doesn't have to be some fancy, huge website. All you need is a simple website that is formatted correctly for search engine optimization and you're on your way to driving more customers to your local business.

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