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Search Engine Optimization Services

Search Engine Optimization for Websites

On-page SEO

• Site Structure:
  A well-balanced, easy to navigate, properly coded website architecture is not only good for the user experience, but it makes it easier for the search engines to index your site.
• Meta Tags:
  Are found in the head section of a website. While there are many different kinds of meta tags, there are only a few that are helpful with SEO. And they are not a magic bullet for SEO. Excellent page content will always be a bigger factor when it comes to ranking higher for search engine results. Some examples of meta tags: content, description, keyword, robots, geo.position. The meta description tag is important because it describes the website's page to searchers who are reading through the search results.
• Title Tag:
  Define the title of the page or document. The title tag is very important for SEO. It doesn't have to be a one word title, either. In fact, it should be right around 70 characters long. Each webpage has its own title tag. SEO is performed on a website one page at a time, and each page will have its own "theme" of keywords. The keywords used in the content of a particular page should be in line with the keywords used in the title tag.
• <h1> tag:
  Is a header tag. There are six header tags (h1 to h6). The header tags help the search engines understand the content of the page. The h1 tag is the most important of the header tags. This is another place where certain keywords should be placed for better SEO results.
• Image Optimization:
  Search engines cannot read images, which is why it's important to put a description in the alt tag of an image. Describing the image in the alt tag is an opportunity to use targeted keywords. Other ways to optimize images: use keywords in the file name; tag photo with semantic markup (shema.org); upload photo to places like Flickr and link back to website; specify image in facebook's open graph protocol; keep the file size as small as possible without compromising the quality; use image captions where appropriate; use the right image format (e.g. GIF, PNG, or JPEG).
• Canonical Link Element:
  The canonical url tag goes in the head section of the site and is used to tell the search engine your preferred url or web address. For example, http://yourdomainname.com versus http://www.yourdomainname.com. It's important that the search engines don't think you have duplicate content and for them to know which url to index.
• 301 Redirect:
  Is a permanently redirect from one url to another. In respect to SEO, it's important that the search engines don't think your site has multiple url's for the same content. If Google thinks you have multiple url's for the same content, your site could get penalized and lose SEO rankings. So, for example, if your site is coded with the url http://yourdomainname.com and your visitor typed in www.yourdomainname.com, that could be construed as multiple url's for the same content. An SEO friendly way around this problem is to do a 301 redirect in the .htaccess file within the webhosting account.
• Internal Linking:
  Are links that go from one page of a domain (website address) to another page on the same domain. It's important to use descriptive keywords in the anchor text that matches the keywords the source page is trying to rank for in SEO. Internal links help spread link juice (ranking power) around a website.
• Keyword Density:
  Is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. The perfect keyword density will help achieve higher search engine rankings, but it needs to be balanced correctly. Too low and and you won't reach the optimum SEO benefit; too high and your page could be flagged for keyword spamming. Having a keyword density between 2-5% is ideal for optimum SEO.
• Keyword Proximity:
  Refers to how close together the keywords are. It's important to try not to use filler words (i.e. and, or, the, your) between keywords. Organizing keywords by proximity may be the difference in whether the search engines find your content.
• Keyword Prominence:
  Refers to the location or position of the keywords in your content. Important keywords should be prominently positioned near the top of the webpage's content and, when possible, at the begginning of sentences and paragraphs. This will improve your page's crawl rate, search engine ranking and a better looking snippet in the SERP's.
• Latent Semantic Indexing:
  Search engines use a complex mathematical formula for discovering words or phrases that are related to the context of any document or groups of documents. So if your webpage uses the keyword SEO, the search engines will look for related words like search engine optimization, local SEO, search engine marketing, etc. Basically, you don't want to just stuff your content with keywords. It's important to use the right amount of keywords and also know where to place them, but it's also important to use words that are related or synonymous with your keywords.
• Content:
  Well written content is king. It engages the reader, promotes external linking to your site and increases search engine rankings and traffic. Understanding that quality external links to your site is one of the biggest factors in determining page rank, it's vital that your site has content that is unique and valuable. While keyword placement is important, it's also just as important to have content that is valuable to the person visiting your site.
• Microdata:
  Is a semantic markup of HTML5 so that search engines like Google can better understand the content of a webpage. The big three search engines (Google, Bing, and Yahoo) have joined together to support one microdata standard (schema.org) so webpage content has more contextual meaning.

Off-page SEO

• Business Reviews:
  
• Link Building:
  
• Submit to Search Engines:
  
• Directory Submission:
  
• Photo & Video Sharing:
  
• Blogging:
  
• Social Media:
  
• Social Bookmarking:
  
• Article Submission:
  
• PPC: